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Tradeshows and Social Media: a winning combination Tradeshows and Social Media: a winning combination

Tradeshows and expositions are integral to most industry marketing plans. They build networks; create face to face with customers, suppliers, and distributors; stimulate new business; and introduce products. Climbing travelling costs, and somewhat reduced attendance, are causing some businesses to cutting back on these events. Event marketers are facing... [Read more of this review]

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