MTO Summit 2008

Nov. 5-6 in Chicago, MeetingTechOnline will hold its first “face-to-face conference designed to help tradeshow organizers learn about the technology they need to enhance their events.”

“What are the tools you need in place to successfully run a tradeshow?” asked Stephen Nold, publisher of MeetingTechOnline. “That’s the question we’ll be answering.”

The event, to be held at the Intercontinental Chicago O’Hare Hotel, will have a full session schedule, focusing on social media and exhibitions.

“I’ve heard a lot of show managers say, ‘What is Web 2.0, and what does it mean to us?’” Nold said. “There are a lot of these show managers who are like deer in the headlights. They’re worried because they’re not sure of what to be doing right now.”

The MTO Summit will offer two days of workshops and sessions all focused on innovations impacting tradeshow technology for show organizers, conference planners and corporate marketing executives.

More here.

Looking forward to hearing more about this: it’s a tough time for a lot of new shows, and so this could be a perfect case study for MTO to show how social media can impact attendance and exhibitor experience.