This article is going to discuss some of the basic benefits and setup strategies preparing for an upcoming event. You Need Critical Mass, Start Early The best communication strategies take weeks and months to properly implement. In order to maximize your online footprint, try to give yourself the most room to naturally grow into the […]
About Barry Hurd
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Entries by Barry Hurd
If you are unfamiliar with the gaming industry, E3 is the largest game conference where companies like Microsoft, Nintendo, and Sony go head-to-head to release the latest games and hardware platforms. Millions of dollars are spent creating a user experience that includes custom video previews, interactive displays, and digital outreach strategies. So what are we […]
When people collect and form a community, an amazing transformation takes place that provides event managers with a pretty big choice: deal with the community as a group, as individuals, or as sub-groups. The Traditional Model The problem with traditional event models is that generating an idea of ‘the group’ was pretty easy. If you […]
There is a lot of buzz about QR codes and what they can do for business.The unfortunate part of the QR code buzz is that few people are thinking about the application of such a tactical (and strategic) tool. (If you don’t know what a QR code is, check out this article “What is a […]
Online buzz (or lack there of) about an event identifies leaders who are engaged (or need to become engaged) Industry leaders and influencers can help drive ticket sales fill more vendor booths create additional sponsor opportunities enhance the overall experience of the event Yet there are some problems of finding conversations and interacting with traditional […]
One of the really interesting parts of event based business and social media is describing how everyone ‘engages’ online. [quote author=”- Anonymous Conference Manager”]We need to get into social media… all of our attendees are online and our industry is ten years behind.[/quote] The above statement is correct. The assumption that event attendees and industry […]
Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts. I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world. If we apply […]
After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level. One of the benefits of coming out of a Fortune 50 corporate background is the massive number […]
One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes: Social Media Club Seattle (150 to 300 person events, held monthly) Display Week Seattle (5,000+ attendees) DEMO (500 […]
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