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40+ Social Media Tools for Trade Shows
For everyone planning, promoting, or managing an event there is one necessity… discovering new ways of being more efficient. The problem is that social media tools are coming out at an amazing pace and it is nearly impossible to track them. Here at TSSM we’ve collected a database of roughly... -
6 Reasons to have a Social Event Strategy
Before jumping right into some of the business reasons for having a social event strategy, I want to address the time frames that digital media bring to the event owners table. The basic scenario of working with an event exists before, during, and after. If the event is a ‘one... -
Google Maps Indoors, Trade Show Marketing 101
The problem with events isn’t a lack of tools, but the consistent issue of having a ‘missing ingredient’ that links together fairly straight-forward processes. Today we are going to focus on entirely free tools from Google Maps Indoors Unless you are running a strictly virtual event, there are a lot... -
Audience Engagement & Community Management
Managing an event isn’t just about handling items on the day of the show, but knowing how to make an amazing experience before, during, and after. This is the key to audience engagement and community management. In many circumstances the ‘before and after’ experience is driven by online conversation and... -
Event Hashtags – a guide to using them
Hashtags would seem like they aren’t terribly complex, but what if you don’t know what a Hashtag is or have never setup a business strategy using one? This guide covers event hashtags and why it makes sense to define a logical structure for your audiences to engage with you on.... -
Social Media Security – is your event social and secure?
If you manage or attend events regularly, this is an important topic to educate your community on. One of my professional niches is understanding new types of security and privacy concerns regarding new media. A common type of question people ask me revolves around exposing where people are located: Should... -
Trade Show Budget – where do you fit in?
One of the biggest questions we receive from executives is ‘where do we fit in?” Depending on your organization, the planning and budget requirements of a trade show could be owned by product managers, marketing directors, or general cross-departmental teams. Unfortunately this means that many decision makers are perplexed by... -
Trade Show Displays and 3 essentials you need to have
Having attended several trade shows in the past month covering outdoor gear, military development, and corporate training – our team is constantly intrigued by common elements being left out of the standard trade show display. Our top three elements for a good trade show display #1 Train Your Team If... -
Trade Show Displays: why the audience demands more
After spending more than a decade of my professional life attending all forms of trade shows and association events, I am perplexed by the consistent lack of evolution in what a trade show display is (or could be.) I believe that a functioning trade show display is not a display,... -
10 tips for QR codes at Trade Show Booths + 3 bonus ideas
If you feel your audience is a tech-friendly group and thus decide to add QR codes to your trade show exhibit graphics, then do these 10 things: Don’t assume your audience knows what a QR code is. If your audience doesn’t use QR applications, don’t focus on QR codes. Always provide a short URL...
Welcome to Tradeshow Social Media
