40+ Social Media Tools for Trade Shows

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For everyone planning, promoting, or managing an event there…

6 Reasons to have a Social Event Strategy

Before jumping right into some of the business reasons for having…

Google Maps Indoors, Trade Show Marketing 101

The problem with events isn't a lack of tools, but the consistent…

Audience Engagement & Community Management

Managing an event isn't just about handling items on the day…

Event Hashtags - a guide to using them

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Hashtags would seem like they aren't terribly complex, but what…

Social Media Security - is your event social and secure?

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If you manage or attend events regularly, this is an important…

Trade Show Displays: why the audience demands more

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After spending more than a decade of my professional life attending…

Trade Show Strategy - E3 2011 Game Conference Study

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If you are unfamiliar with the gaming industry, E3 is the largest…

Audience Analysis and Educational Event Workshops

When people collect and form a community, an amazing transformation…
audience activation

Audience Activation and like-minded attraction

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Online buzz (or lack there of) about an event identifies leaders…