When developing event strategies, we research multiple layers of audience members to determine who is leading the marketplace conversation.

This allows us to map multiple ROI audience segments

  • Sponsors
  • Journalists
  • Industry Peers
  • Search Visitors
  • Business Partners
  • Targeted Prospects
  • Speakers
  • Attendees
  • Local Communities

Those audience segments filter into three primary clusters

  • Process and goal mapping: in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.
  • Data collection and influencer ranking: using all of our amazing tools and insight, we scour through the billions of data points and probe into resource pools to identify and qualify top candidates.
  • Strategic plan and training handoff: we take the qualified list of influencers, scale against internal and external project capabilities, and create a framework for connecting.