When developing event strategies, we research multiple layers of audience members to determine who is leading the marketplace conversation.
This allows us to map multiple ROI audience segments
- Industry Peers
- Search Visitors
- Business Partners
- Targeted Prospects
- Local Communities
Those audience segments filter into three primary clusters
- Process and goal mapping: in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.
- Data collection and influencer ranking: using all of our amazing tools and insight, we scour through the billions of data points and probe into resource pools to identify and qualify top candidates.
- Strategic plan and training handoff: we take the qualified list of influencers, scale against internal and external project capabilities, and create a framework for connecting.