As you face a future with less channel control and more consumer driven content,
especially at an attendance consideration phase.

You need to understand what the new paradigm means and how to take advantage of it.

Digital event strategy refers to the process an event takes to become a digital experience, where “digital” connotes deeper interactions with attendees, more personalized interactions, data driven decision making, and an organizational model that supports a nimble and reactive attitude to changes in the marketplace.

At Trade Show Social Media, we understand that the digital marketplace affects EVERY organizational aspect of your event.

Your event has numerous Digital Strategy touchpoints

Attendance

Ticket sales
Group sales
Pre event buzz
Sponsor Integration
Social shopping
Event Information

Scheduling

Travel coordination
Partner tactics
E-mail communication
Experience Sharing

Blogging

Facebook
Twitter
YouTube
Location
Technology

Event Microsites

Tablet usage
Mobile Websites
WIFI access
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